Client Information

Client Name: Nest & Root Properties
Location: San Francisco Bay Area-USA
Industry: Real Estate and Property Management
Target Audience: Homeowners, and individuals looking to buy or sell homes

Project Overview

Nest & Root Properties provides a wide range of property management services, from rental listings to full-scale maintenance, catering to homeowners, property management professionals, and real estate buyers and sellers. The goal of this project was to develop a cohesive brand identity and a user-friendly website that effectively communicates the company’s values and services, ensuring a seamless experience for clients.

Deliverables

Logo Design & Brand Style Guide
Responsive Website (Service pages, property listings, contact form)
Business Cards & Flyer Design
Stationery (Letterhead, Envelope, Email Signature)
Social Media Templates
Marketing Collateral (Brochures, service menus)

Process

1st Logo Draft

2nd Logo Draft

Branding

FINAL LOGO

Typography

Colour Pallete

Diverse Background

Reverse

Branding

Design Process

Empathy:

For the Nest and Root, I identified three distinct user personas to better understand our diverse audience

Business Card

James Thompson:

A tech-savvy first-time homebuyer looking for expert guidance to make an informed and sound investment in his future home.

Robert Williams:

A seasoned, hands-off property owner focused on maximizing returns with minimal involvement through reliable property management services.

Emily Nguyenisa:

A driven marketing manager seeking a quick and stress-free home sale to transition smoothly into starting a family.

Definition:

After analyzing competitors' websites and conducting audits, we distilled their challenges into a single key question

Ideation Phase:

In the ideation phase, I compiled a comprehensive feature list based on user personas’ needs and our overarching goal. This list included:

Homepage:
- Hero section with slogan "Seamless Process, Desirable Outcomes."
- Service highlights, client testimonials, and clear CTAs.
Property Management Services:
- Detailed service descriptions, pricing, and secure client portal.
- Subpages for key services like tenant screening and financial management.
Tenant Services:
- Overview of tenant services, tenant portal, and testimonials.
Real Estate Sales:
- Interactive property listings with search/filter options.
- Property details with photos and virtual tours.
About Us:
- Company background, team profiles, and community involvement.
Contact Us:
- Simple contact form, office locations, and social media links.
Mobile Responsiveness:
- Fully responsive design for all devices.

Sitemap:

Next, I created a sitemap to structure the website and ensure a seamless user experience. The sitemap included:

Overarching Goal

Combining these insights, my overarching goal became clear:

How might we create a seamless online platform that ensures desirable outcomes for all users while minimizing management effort?

Prototype & Development:

For Nest & Root, I developed a clean and user-friendly website designed to enhance the client experience. The website process includes:

Platform:
- Built on WordPress using the Divi theme for flexibility and customization.
Tutorial Preparation:
- A comprehensive Divi tutorial will be provided for easy website management and updates.
UX Design:
- Completed a thorough UX process, including user research and analysis.
Prototypes:
- Fully developed and ready to guide the website build for a seamless user experience.